![]() ![]() Sometimes it’s just a matter of changing our approach or adapting our marketing strategies. We will always want to improve our business. This can help us find valuable topics that need videos in order to be better exploited. These are add-ons that associate in a very organic way with Google Trends and help to strengthen traffic in very simple and effective ways.Ĭertain keywords may not be relevant in the traditional search engine but they are relevant on YouTube. ![]() There are many softwares, such as Keywordtool.io or SEMrush, that measure the search volume for a certain keyword and help us find related words. By showing us a list of queries related to certain keywords, we can use the similar terms to check their effectiveness in a SEO software. Google Trends is not only a keyword research tool, it also assists in developing a strategy for a business or project. We can optimize keywords for different audiences during times when demand is higher. Analyzing by region or city can help us understand how to communicate and how to target our campaigns. In this regard, it can be useful to analyze which words our audience searches for according to their needs or consumption.įor example, if you sell winter clothes, we will have to see how popular the words related to our business are, such as: coat, sweater, scarf, etc. It is advisable to target an appropriate group. Your product or service is not intended for everyone in every situation. Measure the demand for your product by region This makes us take advantage of the increase in searches for certain keywords. ![]() Your opinion can attract the attention of your audience and thus achieve a higher number of clicks on your website. Try taking a different point of view than your competitors on a specific topic. You can filter these searches through the categories that the tool offers: business, science, sport, news, health, etc. The Google Trends trend bar will show you the most popular searches. Knowing this will allow you to adopt an optimized strategy. Rihanna may be trending because of the brand new dress she was seen in at a certain gala. It is ideal for you to know what are the main design innovations at, for example, awards galas. Think of a company that sells fashion products. If you offer a product or a service that feeds on what happens on a daily basis, this tool is ideal for you. We’re going to tell you about different ways in which this tool can help you improve your business: Use trending topics
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